English soccer club partners with a cryptocurrency sportsbook

While many people still reject the idea of digital currency, more indications arrive every day that the fiat alternative will soon take its rightful place alongside other currency options. Cryptocurrency is the logical next step in money, especially in a world where more and more activity goes digital, and there continues to be more interest in crypto as a means of payment. The latest example comes by way of the UK’s Premier League, where Southampton FC has tapped into its existing relationship with a crypto sportsbook to expand its operations.Southampton has signed on with Sportsbet.io, which is owned by the Coingaming Group, to offer a new VIP alternative for fans of the team. The sportsbook provides several unique, crypto-based sports gambling solutions and, going forward, the soccer club will have access to those options. Team fans will be able to become more involved in crypto and take advantage of Sportsbet.io’s virtual reality technology to “recreate the magic of matchday, at home.”Coingaming Group founder Tim Heath explains, “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”Southampton fans and influencers will also be given an unspecified “Bitcoin value” that can be used by the recipients to create their own VIP experiences, including options such as front-row seats at practices or stadium tours with players. The new initiative began to be explored late last year and Southampton hopes to be able to include additional perks as 2021 unfolds. The club’s chief commercial officer, David Thomas, adds, “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io [has] found an innovative way to ensure our club and fans can stay connected.”

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Greentube entering eSports sector via Hero purchase

The Greentube iGaming subsidiary of Austrian gambling giant Novomatic AG has announced its entry into the eSports sector via the acquisition of blockchain-powered fantasy betting pioneer Hero.
The Vienna-headquartered firm used an official press release to declare that Hero was established in order ‘to disrupt the online betting industry’ with its platform at HeroSphere.gg allowing aficionados to compete against others via their own range of specially-created contests. The Austrian innovator moreover stated that this purchase is set to allow it to ‘significantly diversify’ its offering and ‘venture into the eSports and blockchain sphere for the first time.’
Broad business:
Greentube detailed that the eSports platform run by Hero already has over 300,000 active users while its Heronetwork advance can furthermore be utilized for all types of betting, pooling, poker and fantasy systems. The firm explained that the acquisition also includes the target’s proprietary Herocoin virtual token, which has been designed to ensure all transactions are safe and understandable.
Pioneering purchase:
Michael Bauer, Chief Financial Officer for Greentube, used the press release to pronounce that the eSports platform run by Hero ‘cuts out the middleman’ in permitting aficionados from around the globe ‘to challenge other enthusiasts without the interference of bookmakers’ settings the odds.’
Read a statement from Bauer…
“At Greentube we aim to hold a leading position when it comes to adopting new trends and technology. With Hero’s unique products, we have acquired an innovative and exciting business that will see us move into uncharted territory. The eSports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with Hero.”
Confronting convention:
For his part and Paul Polterauer serves as the Chief Executive Officer for Hero and he proclaimed that his firm has always endeavored ‘change the nature of online betting’ by offering technologies and innovations that are ‘completely different.’ He additionally asserted that the company’s eSports products have been formulated to ‘challenge the old concept that the house always wins’ while simultaneously permitting users to ‘build a community that better benefits them.’
Polterauer’s statement read…
“Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube we will be able to reach new heights.”

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