Bally’s Corporation (NYSE: BALY) (the “Company”), a leading U.S. provider of land-based gaming and interactive entertainment, today announced that it acquired SportCaller, one of the leading B2B free to play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa.With deep technology and product expertise, SportCaller’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the Acquisition and Retention Partner Award from both SBC and EGR B2B.As a leading global F2P sports game provider, SportCaller complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group.Together with Bet.Works’ proprietary technology stack, SportCaller is expected to enable Bally’s to launch its own suite of F2P games this year.The acquisition will also allow Bally’s to leverage Sinclair’s media reach to expand its player database in states that currently do not permit sports betting, as well as generate excitement for Bally’s sports betting app.Further, SportCaller will allow Bally’s to use F2P games as an additional player engagement and retention tool in states that authorise sports betting.With more than 100 games in over 20 languages, and over 30 sports across 37 countries, SportCaller’s platform is expected to considerably expand Bally’s strong geographic presence beyond national borders.George Papanier the President and Chief Executive Officer of Bally’s Corporation, said: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight,.” “F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem.”“SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally’s Interactive division.This combination will augment Bet.Works’ development resources and support accelerated innovation and deployment of new products that are already underway.Cillian Barry the Founder and Managing Director of SportCaller, commenting on the deal, stated: “Joining Bally’s is a milestone moment for the SportCaller team.” “I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”Financial terms of the transaction were not disclosed.
American land-based casino operator Bally’s Corporation has announced that it has bought prominent online free-play games and software developer SportCaller for an undisclosed amount.
The Providence-headquartered firm used an official press release to detail that the acquisition is destined to complement its pending takeover of daily fantasy sports provider Monkey Knife Fight as well as its recent purchase of digital technology and services enterprise Bet.Works Corporation and help it to further expand its iGaming presence around the world.
Previously known as Twin River Worldwide Holdings Incorporated until undergoing a name-change late last year, the Rhode Island-based company proclaimed that procuring SportCaller will moreover allow it to premiere its own range of free-play games later in the year and utilize its long-term strategic partnership with Sinclair Broadcast Group Incorporated to distribute these ‘in states that currently do not permit sportsbetting.’
George Papanier serves as President and Chief Executive Officer for Bally’s Corporation and he used the press release to explain that SportCaller and its player database are to become a part of his firm’s new Bally’s Interactive division. As such and he declared that this entity will be able to utilize free-play games ‘as an additional player engagement and retention tool’ while expanding the attractiveness of its mobile-friendly sportsbetting app ‘beyond national borders.’
Read a statement from Papanier…
“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works Corporation and Monkey Knife Fight. Free-play products represent a core component of our interactive strategy to drive user acquisition to our ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”
For his part and Cillian Barry, Managing Director for SportCaller, pronounced that his Dublin-headquartered firm’s portfolio of over 100 free-play and jackpot games offered in some 20 languages were already being utilized by ‘some of the largest betting and media companies as a key customer acquisition and retention tool’. He furthermore stated that his team will now work with Bally’s Corporation towards improving the ‘development resources’ of Bet.Works Corporation while simultaneously supporting the ‘accelerated innovation and deployment of new products.’
Barry’s statement read…
“Joining Bally’s Corporation is a milestone moment for the SportCaller team. I look forward to working with the talented team at Bally’s Corporation as we continue to create innovative free-play products that engage sports fans on a global scale.”
igamingsportcallercillian barrytwin river worldwide holdings incorporatedgeorge papanierbally’s corporationbally’s interactivemonkey knife fightbet.works corporationsinclair broadcast group incorporated